Solo and smaller law firms have to figure out how to manage their business effectively so they can focus their time and energy on what they were actually trained to do: practice law on behalf of their clients. Firm Central makes that easier.
The first – and possibly still the only – vacation savings benefit for employers to attract and retain key employees. Work included communications to health plans to co-brand; sales efforts to employers; and employee marketing.
Proud to have been there at the beginning to help put millions of Breathe Right nasal strips on noses all across the country. Athletes of all kinds breathed more easily, lots of people stopped snoring, and those who swore by them got better drug-free sleep.
A selection of random ads for a wide range of clients – some new, some not so new. But I think they all show different approaches and abilities.
At one time, storing everything digitally – and eliminating paper files – was considered insanely risky and not necessarily good business. But when you counter with facts that not only deliver an advantage, but also make the prospect more comfortable with the idea, you can gain a lot of new customers. AMI, for example.
When you’re the Cadillac of the legal research industry – and everyone knows it – why hide it? Make it an advantage, not a barrier to purchase.
Marsh & McLennan (formerly RJF Insurance) succeeds by providing clients and prospects valuable information on identifying and managing risk using blog articles, quarterly newsletters, and direct response.
Working with Foote Cone Belding in San Francisco gave me opportunities to work on a variety of great clients such as Dockers (sales kit), Apple (student purchase program), Symantec (sales promotion), and more.
The Carlson School of Management at the University of Minnesota is one of the most well-respected business schools nationally as well as internationally. But they still needed to put butts in seats for the Executive MBA, Part-Time MBA, Full-Time MBA, Enterprise programs, and Executive Education programs. That was my job.
When corporate attorneys needed to do business outside of the U.S., they needed to make sure they were aware of all laws, customs, and legal quirks in a particular country. Meritas has member firms around the world to ensure compliance – and success.
This is the art of interpreting complex information – and lots of it – into compelling, understandable language. What follows here is a smattering of brochures, which is much like a flamboyance of flamingoes if I’m not mistaken. (Covers and first spreads only.)
Catalogs. Emails. Infographics. Sales kits. And other stuff.
Web writing is the same as print, only different. Just say more with fewer words, parse those words carefully, use words that optimize search engines, and, did I mention … use fewer words.
Writing for video is writing for the ear as well as the eye and the brain.
